Darren Gibbons, President, OpenRoad Communications talked about the difference between 1.0 and 2.0 intranets:

top down vs bottom up (emergent behaviors, like the desired path people choose to walk)

silos vs transparency (breaking down barriers, opening up walls)

broadcast (1 to many) vs conversation (many to many)

friction vs flow

Steps to get to a 2.0 intranet –

1. Blow up the old intranet

2. Turn users into authors

3. Email-free Wednesdays, push larger notes through the intranet; “emails are where information goes to die”

4. Add signals, email alerts or RSS

5. Provide scaffolding — getting up and running with information architecture

6. Hold a barn raising — get as many people up and running as possible, and get lots of content, content that matters (content migration), employee directory

7. Make them use it. Once.  People learn by doing.  Use worksheets, scavenger hunt.

8. Lead by example.  Senior management as active users.

9. Expose the social context.

10. Get the intranet “in the flow”.