Stuart Henshall – Founder & head of Mosoci (a US / India joint venture for marketing consulting)

Stuart wants to offer examples of leading edge tools and service to support working with knowledge flows.

From “what are you doing” (the question that Twitter uses to instantiate a flow of information .. to “Can you talk ?”

How do we escalate and manage “conversations” online?

Pew Internet research … 10% of 68% of Internet users read blogs at work.

Use of Twitter . who and why ?

Go outside of the organization, listen and learn, bring it back into the organization.

In twitter, the customers are “learning faster” than the organizations.

Important from a marketing point of view:  If you’re not in the stream of conversation (as a company) you’re always going to be behind your customers.

Elements of knowledge flows today:  Names, Numbers, Coordinates

No bridge between a world increasingly made up of names and the world of telephony (phone numbers).

“What will be the bridges be at the intersection of organizations, social media, communications and location?”

Skype – level of usage within organizations (not so great)

Other forms – there but mnot majority

Skype on a web page – 5 years, maybe three calls

People reluctant to interrupt other people (my interpretation)

Twitter – has become Stuart’s primary means of communication

What about following numbers – are you scared of following too many people ..

I respond “yes” .. because I think most people believe they are supposed to be paying attention to everyone they follow.

There are easy-to-use tools to allow us to capture nuggets (bookmarking) … to delicious or Diigo

Rather than that, people have started saving and posting URL’s to Twitter .. through Twurl (Twitter URL).

It is important to recognize that there are existing social networks underneath the Twitterverse, and it is also important to recognize that you must go about building up networks through sharing and developing trust .. without that interaction / feedback possibility there are risks that Twitter and similar services can be arid.

Twitter well suited to iPhone / mobile environment .. allows ongoing contact and exchange with followers (people ostensibly in your social networks) almost in real-time, all the time, wherever you are.

Zappos.com … everyone of their 100+ employees are on Twitter .. each and evryone is customer-facing and engaged with the outside world.

Conversation with the audience re: Twitter, ways of communicating

iPhone as a platform

Average kid has over 100 iPhone apps

iPhone as a platform

Revenue from iPhone Apps store expected to exceed revenue for iTunes platform by the end of next year (?) .. That’s amazing !

Facebook on the iPhone – screenshots showing presence and pictures

Interesting audience conversation abou the degrees and utility of being open and transparent, showing how much of you you want to let other people know ..

There are varying degrees of openness to how much information we should or want to share with others ..

Ongoing conversation about risks and opportunities of being identifiable and exposed online.

On to Mashups 

How do they work ?

Mashups are useful in many ways, for many reasons

Problem – escalating communications has been (to date) clumsy

Demand is growing for seamless communications

Bringing things together, eg Lifestreaming, context / status updates, helplines / relief efforts

Phweet – smart links calling

Permission-based message requesting voice communications via SMS

http://phweet.com/6MPa