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Jon Husband —
September 25, 2008 @ 9:58 pm 
Hot on the heels of a KMWorld conference that was more interactive, more Web 2.0 savvy and more open to new ideas than what I have experience ion the past, here’s a post by the ReadWriteWeb blog (one of the leading tech industry Web 2.0 blogs) reporting on the latest Pew internet research about the use of blogs in / at the workplace:
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Reading Blogs at Work: Why You Should Do It & How You Can Make it Worthwhile
Yesterday we wrote about a new Pew study that found that only 11% of people in the US who use the internet at work are using it to read blogs. We’ve seen other studies that put this number much higher, but Pew’s is probably the most objective.
It’s really a shame that more people aren’t reading blogs at work, and we don’t just say that because we’d like the increased readership. If you’re not reading blogs at work, you may not be doing your job as well as you could be. Below we discuss three advantages to reading blogs on the job and offer examples of the kinds of blogs that people could benefit from reading in three different non-tech professions.
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We recognize that the single biggest barrier to feeling justified in reading blogs on the clock may be that most people simply don’t know how to find the best blogs that are relevant to their work. For that we refer you to our recent post Comparing Six Ways to Find the Best Blogs on Any Topicand we discuss specific tactics you can use below.
Think there’s not blogs you should be reading on your particular job? We tested our theory in the second half of this post by finding the top blogs for Human Resources professionals, Physical Therapists and Fire Inspectors. We found good work blogs for them all!
Advantages
- Staying Up to the Moment on News
- Knowing What People Are Talking About
- Reference Resources
- But I Work In Field XYZ – Are There Blogs I Should Be Reading ?
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Each section has a concluding paragraph on pertinent and useful tools.
The blog post is well worth reading for all KM Professionals .. you can read the whole post here.
