Here are some useful statistics as reported in, Blogging: The Best SEO Tool for Small Businesses. Hub sport recently published a study on that showed companies that blog have far better marketing results. Those who blog see 55% more visitors to their website.

In addition, they get 97% more links to their website which is a primary factor in determining search results. If you want a higher ranking, get quality links to your site. They also get 434% more indexed pages – this is the number of pages that show up in search engines. Simply because you have a web site doesn’t guarantee it is being indexed and is thus findable by search engines. If some of your pages are in search engines it does not mean all of your pages are there.

This is useful evidence to support what I have seen over the past five years. Blogs get you on the front page of Google and other search engines if you do them right. I first discovered also by accident when I saw that many of the various niche topics that I wrote about appeared on the front page of Google. I noticed this first by looking at the referring source and seeing that it was often a Google search. Usually the search had my post in the top returns so that people saw it and came to t the blog.

The results above show how a blog can boost a regular web site if they are connected in some way. I feel that it is better to have then as separate but closely linked, rather than have the blog embedded in the site. It tends to make the blog easier to find and have its own identity.

I am doing a workshop on Blogging in the Age of Twitter at this year’s KM World. I hope top see you there.