Andrew McAfee

Hugh McKellar of KMWorld magazine recently interviewed KMWorld 2009’s keynote speaker, Andrew McAfee.   They talk about Enterprise 2.0 — a “fundamental shift in the way that organizations can share knowledge and gain collective intelligence and ultimately increase the bottom line.”

Have a look at the article, join us in San Jose on November 17th for McAfee’s keynote at KMWorld 2009, and check out McAfee’s forthcoming new book, Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges. Here’s what you’ll find in the book according to the author:

I start with four case studies about organizations facing challenges or missed opportunities, and hopefully those big challenges or missed opportunities will be pretty familiar to the reader. Then, I get into Web 2.0 and the significant improvement in technologies available for collaboration. I show how, in each of the four cases, the organization grabbed some portion of that toolkit and made it work, helped address the challenge they faced.

I present a framework for thinking through what Enterprise 2.0 can do for you and how to think about it. At the end, I present some guidance about deployment–once you’ve made your decision, what you need to do to ensure a successful rollout. The book concludes by looking into the future a little bit and making some hopefully grounded predictions about where all this is headed.

You can also view Andrew speaking about Enterprirse 2.0 here.