Focus on relationships not technologies, e.g. Obama redefined political campaigns

Create learning organizations con necting internal and external; there are  new listening platforms to identify experts – Yammer (internal twitter-like tool, and Yammer CEO, David Sacks, speaking in KMW session A302 on Thurs) and also know the influence of these key people

Create new worksflows, hierarchies moving into more flexibile structures; social technologies disrupting traditional organizations

New announcement from SalesForce: integrating social updates into the enterprise

Openness requires accountability, social media & disclosure policies, e.g. Red Cross handbook

Fail fast, fail smart: identify top 5-10 worst case scenarios; develop migration & contingency plans; encourage risk taking and forgive failures

Social networks like air, everywhere

Social integrated into all aspects of search, information and orgs

Be ready to give up control