Andrew McAfee

Hugh McKellar of KMWorld magazine recently interviewed KMWorld 2009‘s keynote speaker, Andrew McAfee.   They talk about Enterprise 2.0 — a “fundamental shift in the way that organizations can share knowledge and gain collective intelligence and ultimately increase the bottom line.”

Have a look at the article, join us in San Jose on November 17th for McAfee’s keynote at KMWorld 2009, and check out McAfee’s forthcoming new book, Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges. Here’s what you’ll find in the book according to the author:

I start with four case studies about organizations facing challenges or missed opportunities, and hopefully those big challenges or missed opportunities will be pretty familiar to the reader. Then, I get into Web 2.0 and the significant improvement in technologies available for collaboration. I show how, in each of the four cases, the organization grabbed some portion of that toolkit and made it work, helped address the challenge they faced.

I present a framework for thinking through what Enterprise 2.0 can do for you and how to think about it. At the end, I present some guidance about deployment–once you’ve made your decision, what you need to do to ensure a successful rollout. The book concludes by looking into the future a little bit and making some hopefully grounded predictions about where all this is headed.

You can also view Andrew speaking about Enterprirse 2.0 here.

Published by HBS in the fall & you can hear McAfee speak at KMW09.

We are very excited about Andrew McAfee opening KMWorld 2009 and talking about resetting the enterprise with new enterprise 2.0  collaborative tools.  Andrew coined the phrase “enterprise 2.0″ in 2006 in a Sloan Management Review article.  This fall his book on Enterprise 2.0 will be published by Harvard Business School Press.   Keep the conference dates, November 17-19 in your calendar and join us for interesting discussions!  And until you meet him in person at KMWorld 2009,  you can follow Andrew on Twitter, Facebook, and his blog.